Earlier today, Peyton Manning signed a contract to become the new owner of 21 Papa John’s franchises that will be located in the greater Denver area. This is coming shortly after Papa John’s signed a contract extension with the NFL to be claimed as the “official pizza of the NFL”. Papa John’s first signed with the NFL in 2010, and has since expanded their brand throughout the football ranks.
As most football junkies know, not only has Manning been Papa John’s key spokesman, he has also been featured in promotional commericals for Papa John’s since the 2011 Super Bowl, most notably with their founder and CEO John Schnatter.
I believe that this will be a great partnership moving forward for both parties. In my opinion, Peyton Manning is by far the best pitchman in the NFL, and arguably in the marketing world. His humor and crisp delivery on camera will give Papa John’s the edge they need to overcome pizza juggernauts like Pizza Hut and Dominos. This is exactly why Manning becoming an investor is a win-win for Papa John’s, and their branding will only increase with these new marquis financial ventures with Manning and the NFL.
Now the question is: Who is the best pitchman/athlete to ever?